Frontera Hunting
Elevating this leading business from just an outdoor activity to a brand focused on heritage, traditions and memorable experiences.
The Client
A well-known hunting guide in California who specializes in guided hunts for boar, wild turkey, rams, deer/elk and quail/doves.
The Challenge
Taking the business to the next level and accounting for scalability and growth, we needed a new approach to the complete rebrand and new name. Deeper than just improving the identity, we needed to take the business beyond its service and current state by repositioning the brand to stand out from the competition and mean more than just hunting.
The Strategy
Competitors in this sector look and sound very similar to one another because they focus on the service they provide, not their uniqueness as a brand. By rebranding from the ground up, we were able to introduce a new name "Frontera Hunting" as well as an entire brand that challenges the status quo and focuses on telling a story that goes beyond just the activity of hunting. By tapping into psychographics through storytelling, we are able to add value and emotional connection to the brand that wouldn’t have been possible before. This not only improves the brand but transforms the services into branded experiences.
The Design
The identity design for this brand needed to be something that appealed to the audience while still enveloping more than just the act of hunting – to go beyond just the service of the business, but be able to mean more in the present and future. The design is a monogram-focused concept that is inspired by the circular base of a bullet casing that incorporates both subtle textures and stylings as well as a signature monogram. A professional and clean design that isn’t too literal while allowing the brand to go beyond just meaning “hunting” — this will enable future growth, scaling, and brand extensions like unique, custom achievement patches.
The Creative Solution*
The complete transformation of the brand took the business to a level where it is now able to signal to their audience the value their expertise delivers as well as the unforgettable experience they offer. The brand is able to expand the offerings of the business by being more relevant and having the clarity for how to best do so. This led to unique and creative value adds for the brand like the gamification of the offerings with custom Frontera patches that are awarded for completing certain hunts. Just as the brand leans into creating memorable experiences, these brand extensions allow the business to engage on an even deeper level.
The Results
A brand that tells a story and leverages the expertise of the business to increase the value of the unforgettable memories they create through brand experiences.
Over time, the niche positioning of the brand empowered it to capture the search traffic leading to a 78.17% increase in website traffic.
The brand’s positioning led the business to be able to create a separate site that worked as a subbrand focused on Big Game Hunting to capitalize on the demand for big game hunting in California.
The rebrand and business consulting empowered the business to increase their pricing by 52% on average. This led to further business growth and increased profit.
The Shift
A brand that tells a story and leverages the expertise of the business to increase the value of the unforgettable memories they create through brand experiences.
*Learn more why our solutions drive results.
What Improved
The brand moved beyond the hunt.
The strategy reframed the business around heritage, tradition, and memorable outdoor experiences.
A stronger name created a wider world.
Frontera gave the brand a more ownable platform for growth and storytelling.
The experience felt more premium.
The identity appealed to hunters while elevating the service beyond a standard guide business.
The brand could support expansion.
The system created room for future offers, merchandise, partnerships, and experience-led marketing.
– Clay Avila (Founder, Frontera Hunting)
